Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads EBOOK
Rank: #28131 in Books Published on: 2016-02-01 Original language: English Number of items: 1 Dimensions: 9.00" h x 1.10" w x 6.00" l, .0 pounds Binding: Paperback 448 pages
1 of 1 people found the following review helpful. Whipple it good! By Clayton Hove Simply put, this is the most important book on advertising you will ever read. (I owned the first edition way back
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll l ....
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